Advertising in Market Place- a working example of micro marketing |
Advertising in Market Place-part of the Winsham Parish Web Site. Winsham Parish
Web Site exists solely to serve the needs of the residents of the parish
of Winsham. About
750 people live in Winsham, in some 320 households. Winsham has a successful village shop owned by the community, a pub-‘The Bell’, a Primary school, two Churches, and a village hall . Like many small rural communities in the South West the surrounding land is farmed and there are numerous small businesses providing a variety of local services. Winsham Parish
Web Site The site is a relatively busy one when related to the size of its target audience. About 250 homes have broadband access, with download speeds up to 6mbs. It has a monthly average of about a thousand visits each month (2015). This has doubled in the last two years Site visit
analysis shows that after ‘Notice Board’, an important part of site
navigation, the
second most popular venue is Market Place with 12% of traffic being the
first area visited, with a further 8% as the first visit after going to
the Home Page. Much traffic for
the Parish Web Site is generated by hyperlinks from the Winsham E-Letter
that is sent to about 200 Winsham residents each week. The e-letter
keeps subscribers informed of parish news items and coming events.
Occasionally it is used to promote areas on the Parish Web site such as
Market Place.
MARKET PLACE Market Place is a
Directory of product suppliers and service providers. For the most part,
but not exclusively, they are based in Winsham, or the Chard,
Crewkerne, Axminster triangle. It was set up specifically to help local
businesses, who are important our community. To experience how
Market Place works, simply click ‘HERE’. There are 20
business headings, and Advertisers are free to select which headings
they wish their advertisement to appear. More than one heading can be
selected, and no premium is charged for the use of more than one heading
category, providing it is directly relevant to their business . The
advertisements are 450pixels wide, and approx 350pxls deep. Graphically,
they
are often a web version of their Joint Parish Magazine advertisement (see
below). Other
advertisements can be used, using mono or colour illustrations- a facility not
available in the Joint Parish Magazine. A hyper link is
provided for advertisers who have a web site. Alternatively an e-mail
link can be provided. What does advertising in Market Place cost? Charges
No charge is made
for adapting a Parish Magazine advertisement for use in Market Place.
Ads can also be designed free of charge on receipt of copy and pictures.
We do not offer a professional studio service, but basic requirements
can usually be met. Revenue generated from the Market Place facility goes to support Winsham Community Shop, who are responsible for invoicing.
|